Arquitt, Steven P. and Cornwell, Bettina T. (2007) Micro-macro linking using system dynamics modeling: An Examination of eco-labelling effects for farmed shrimp. Journal of Macromarketing.
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Eco-labeling has been heralded as a market-based approach useful in addressing environmental issues. While a growing number of eco-labeling projects are found in nations around the world, most models examining eco-labeling effects tend to be focused either on environmental impacts or consumer adoption of eco-labeled goods and do not attempt to link consumer behavior to environmental impact. The current article offers a somewhat different approach by using system dynamics modeling to capture both consumer adoption and environmental conservation for a case example of farmed shrimp. Policy analyses conducted via simulations suggest that consumers' willingness to pay for eco-labeled products is influential on the success of eco-labeling initiatives. Raising willingness to pay by appealing to personal health issues through promoting organic products may be an effective policy lever to lessen environmental impacts at production sites.
| Item Type: | Documents |
|---|---|
| Class Number: | 210.MIC001 |
| Keywords: | Ecolabelling, Aquaculture, Shrimp, Food Safety, Fish Quality, Fisheries Trade, Fish Marketing, Policy, Environmental Management, Consumers, Impact, Health |
| Subjects: | Right to Resources |
| Depositing User: | Chitti Babu ICSF |
| Date Deposited: | 16 Feb 2022 05:54 |
| Last Modified: | 16 Feb 2022 05:54 |
| URI: | http://icsfarchives.net/id/eprint/9272 |
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